PERAN PENULIS NASKAH DALAM PENERAPAN TEKNIK NARATIF PADA PROGRAM FEATURE "JEJAK KAKI"

ABSTRACK
"Jejak Kaki" is an agriculture-themed feature program designed to convey information about crop cultivation through an educational and communicative presentation. This final project aims to describe the scriptwriter's role in applying narrative techniques to the "Jejak Kaki" episode titled Lush Grapes in an Arid City. The methods employed include observation, interviews, and literature review as the foundation for script development. The scriptwriter's role spans the pre-production stage—involving concept generation, observation, interviews, and the drafting of the premise, synopsis, and script; the production stage—involving briefings, assisting the host and interviewees, and providing cues; and the post-production stage—involving the supervision of voice-over recording and the editing process. The project demonstrates that narrative techniques were successfully implemented in the script through the creation of a systematic, coherent, and continuous storyline, ensuring that information regarding grape cultivation was conveyed in a manner that is informative, educational, and easily understood by the audience.
KEYWORD : Scriptwritter, Narrative Tehnique, Feature.

ABSTRAK
Program Jejak Kaki merupakan program feature bertema agrikultur yang bertujuan menyampaikan informasi budidaya tanaman melalui penyajian yang edukatif dan komunikatif. Penulisan karya tugas akhir ini bertujuan mendeskripsikan peran penulis naskah dalam menerapkan teknik naratif pada program Jejak Kaki episode Anggur Rindang di Kota Gersang. Metode yang digunakan meliputi observasi, wawancara, dan studi pustaka sebagai dasar penyusunan naskah. Penulis naskah berperan pada tahap praproduksi melalui penentuan ide, observasi, wawancara, serta penyusunan premis, sinopsis, dan naskah; pada tahap produksi melalui briefing, pendampingan host dan narasumber, serta pemberian cue; dan pada tahap pascaproduksi melalui pengawasan voice over dan proses editing. Hasil karya menunjukkan bahwa implementasi teknik naratif berhasil diterapkan ke dalam naskah melalui penyusunan alur cerita yang sistematis, runtut, dan berkesinambungan, sehingga informasi mengenai budidaya anggur tersampaikan secara informatif, edukatif, dan mudah dipahami oleh audiens.
Kata Kunci : Penulis Naskah, Teknik Naratif, Feature.