PERANCANGAN DESAIN BRAND UNIFORM SEBAGAI SERAGAM KERJA BERKARAKTER GUNA MENINGKATKAN CITRA MEREK KOPI RUANG KOLEKTIF

This final project aims to design Merchandise in the from of character based work
uniforms to strengthen the brand image of Kopi Ruang Kolektif. The methods used
include observation, interviews, documentation, literature review, and discussions
with the owner. The design process consisted of research, concept development,
moodboard creation, sketching, illustration digitization using Procreate, Adobe
Ilustrator, and Adobe Photoshop, followed by mockup production. The final result
is three character based work uniform design featuring line art illustration, blue
and white color schemes, and rounded typhography that reflect the visual identity
of Kopi Ruang Kolektif. This design is expected to strengthen the company’s visual
identity and support the improvement of Kopi Ruang Kolektif brand image.
Tugas akhir ini bertujuan merancang brand uniform berupa seragam kerja
berkarakter sebagai upaya memperkuat citra merek Kopi Ruang Kolektif. Metode
yang digunakan meliputi observasi, wawancara, dokumentasi, studi pustaka, dan
diskusi bersama owner. Proses peracangan meliputi riset, penyusunan konsep,
moodboard, sketsa, digitalisasi ilustrasi menggunakan Procreate, Adobe Ilustrator,
dan Adobe Photoshop, hingga pembuatan mockup. Hasil perancangan berupa tiga
desain seragam kerja berkarakter yang menerapkan ilustrasi bergaya Line Art,
warna biru dan putih, serta tipografi Rounded sesuai dengan identitas visual Kopi
Ruang Kolektif. Perancangan ini diharapkan dapat memperkuat identitas visual dan
mendukung peningkatan citra merek Kopi Ruang Kolektif.