PERANCANGAN BUSANA READY TO WEAR DENGAN TEKNIK ADJUSTABLE PADA BRAND ESCALATE STUDIO

Right now, many Ready to wear outfits use a single size (all size), including the women's collection at Escalate Studio. This size limitation hasn’t been able to accommodate the variety of customers' body sizes, which could lead to discomfort and canceled rentals due to sizing issues. This study aims to design a women's Ready-to-Wear collection using adjustable techniques for the Escalate Studio brand to improve size flexibility and customer comfort. The method used is Design Thinking (Hasso Plattner Institute Potsdam), which includes six stages: Understand, Observe, Define Point of View, Ideate, Prototype, and Test. Data was collected through interviews with the brand owner and 10 fashion stylists. The design results show that applying adjustable techniques through elements like buckles, gathering, buttons, and wrapping can create clothing that fits size variations from S to L. This collection adopts a classic feminine style, which is expected to serve as an alternative solution for functional product development to provide better convenience for its users.
Keywords: Adjustable, design thinking, Escalate Studio, ready to wear womenswear.
Saat ini banyak busana Ready to Wear menggunakan ukuran tunggal (all size), termasuk koleksi wanita di Escalate Studio. Keterbatasan ukuran ini belum mampu mengakomodasi keberagaman ukuran tubuh pelanggan, sehingga berpotensi memicu ketidaknyamanan dan pembatalan peminjaman akibat ketidaksesuaian ukuran. Penelitian ini bertujuan merancang koleksi busana wanita Ready to Wear menggunakan teknik Adjustable pada brand Escalate Studio untuk meningkatkan fleksibilitas ukuran dan kenyamanan pelanggan. Metode yang digunakan adalah Design Thinking (Hasso Plattner Institute Potsdam) yang meliputi enam tahapan: Understand, Observe, Define Point of View, Ideate, Prototype, dan Test. Pengumpulan data dilakukan melalui wawancara dengan pemilik brand dan 10 fashion stylist. Hasil perancangan menunjukkan bahwa penerapan teknik adjustable melalui elemen buckle, gathering, button, dan wrapping untuk mencitakan busana yang dapat menyesuaikan variasi ukuran S hingga L. Koleksi ini mengusung gaya classic feminine yang diharapkan menjadi alternatif solusi pengembangan produk fungsional demi mempermudah penggunanya.
Kata Kunci: Adjustable, busana wanita, design thinking, Escalate Studio, ready to wear.