PERANCANGAN COMPANY PROFILE RADENHOST SEBAGAI PENGENALAN PERUSAHAAN MELALUI BUKU

Advances in information technology have encouraged CV Raden Gemilang
(RadenHost.com) to design a company profile book as a visual communication tool to
complement existing digital media in supporting promotional activities, presentations, and
direct business collaborations. This design was carried out through observation, interviews,
data collection, needs analysis, creative concepts, visual design, and evaluation. By applying
visual communication design principles such as layout, typography, color, illustration, and
photography using Adobe Illustrator and Adobe Photoshop, the resulting company profile
book features a modern concept that systematically presents the company's profile, history,
vision and mission, services, advantages, organizational structure, portfolio, achievements,
testimonials, and contact information. This design is expected to be an effective promotional
tool, strengthen branding, and consistently enhance the company's professional image.
Keywords: company profile, visual communication design, graphic design, promotional
media, company branding, CV Raden Gemilang.
Perkembangan teknologi informasi mendorong CV Raden Gemilang
(RadenHost.com) merancang buku company profile sebagai media komunikasi visual untuk
melengkapi media digital yang ada dalam mendukung aktivitas promosi, presentasi, dan
kerja sama bisnis secara langsung. Perancangan ini dilakukan melalui metode observasi,
wawancara, pengumpulan data, analisis kebutuhan, konsep kreatif, perancangan visual,
hingga evaluasi. Dengan mengaplikasikan prinsip desain komunikasi visual seperti layout,
tipografi, warna, ilustrasi, dan fotografi menggunakan Adobe Illustrator dan Adobe
Photoshop, menghasilkan buku company profile berkonsep modern yang memuat profil,
sejarah, visi-misi, layanan, keunggulan, struktur organisasi, portofolio, pencapaian,
testimoni, serta kontak perusahaan secara sistematis. Hasil perancangan ini diharapkan dapat
menjadi media promosi yang efektif, memperkuat branding, serta meningkatkan citra
profesional perusahaan secara konsisten.
Kata kunci: company profile, desain komunikasi visual, desain grafis, media promosi,
branding perusahaan, CV Raden Gemilang.