UJI PENERIMAAN PASAR SUNKIES KLEPON

Cookies are part of the pastry category. Pastry itself is defined as part of the
Food and Beverage department which is responsible for making desserts, snacks,
cakes and bread. The aim of this research is to analyze the market acceptance test
for klepon flavored breadfruit flour cookies at the Jakarta Creative Media State
Polytechnic culinary arts study program and to see the response from students of
the culinary arts study program. Questionnaire and documentation data collection
methods. The analysis we carried out went through several stages, namely: data
reduction, data display, verification and drawing conclusions. The questionnaire
in the market acceptance test uses a Likert scale and guttman scale, customers
who buy are respondents in the questionnaire assessment. Respondents were
students of the Jakarta Creative Media State Polytechnic, culinary arts study
program, aged 18-25 years. Sales were made in 4 pre-orders, total sales for 4 preorders were Rp. 325,000. indicators in determining customers using segmenting,
targeting and positioning. The data was then analyzed using average calculations,
in a market acceptance test that the klepon flavored breadfruit flour cookies
received an approval rating and were acceptable on the market.
Keywords: Klepon Flavored Breadfruit Flour Cookies, Segmenting, Targeting,
Positioning, Market Acceptance.
Cookies merupakan bagian dari kategori pastry. Pastry sendiri didefinisikan
sebagai bagian dari departemen Food and Beverage yang bertanggung jawab
dalam pembuatan dessert, snack, cake, dan roti. Tujuan penelitian ini untuk
menganaslisis uji penerimaan pasar terhadap cookies tepung sukun rasa klepon
pada politeknik negeri media kreatif Jakarta program studi seni kuliner dan untuk
melihat respon dari mahasiswa/i program studi seni kuliner. Metode pengumpulan
data kuisioner dan dokumentasi. Analisis yang kami lakukan melalui beberapa
tahapan yaitu: reduksi data, display data, verifikasi dan penarikan kesimpulan.
Kuisioner dalam uji penerimaan pasar menggunakan skala likert dan skala
guttman, pelanggan yang membeli merupakan responden dalam penilaian
kuisioner. Responden merupakan mahasiswa/i politeknik negeri media kreatif
Jakarta program studi seni kuliner yang berusia 18-25 tahun. Penjualan dilakukan
dalam 4 kali pre-order, total penjualan selama 4 kali pre-order yaitu Rp. 325.000.
indikator dalam menentukan pelanggan menggunakan segmenting, targeting dan
positioning. Data kemudian dianalisis menggunakan perhitungan rata-rata, dalam
uji penerimaan pasar bahwa cookies tepung sukun rasa klepon mendapatkan
penilaian setuju dan dapat diterima dipasaran.
Kata kunci : Cookies Tepung Sukun Rasa Klepon, Segmenting, Targeting,
Positioning, Penerimaan Pasar.