PEMBUATAN VIDEO IKLAN KOMERSIAL RIHARY LAUNDRY MELALUI INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS

Rihary Laundry service business is one of the MSMEs that faces obstacles in building brand awareness, due to the unavailability of promotional content on social media and suboptimal marketing strategies. This final assignment aims to increase brand awareness by creating commercial advertising videos that are broadcast on the Instagram platform. The implementation method is carried out through three stages, namely: pre-production, which includes creating a client brief, storyboard, character determination, aspect ratio and typography; production, which involves the process of shooting and editing a 1 minute 16 second video using the CapCut application; and post-production, which consists of uploading videos to social media and observing the reach and interaction of the audience with insight tracking. The results of the final assignment for making commercial advertising videos that have been published on Instagram @ryhari.laundry,msr from the insight results, 187 accounts were reached with details of 71.1% from followers and 28.9% who were not followers. In addition, the video received 464 views and generated 33 likes as a form of interaction from the audience.

Usaha jasa Rihary Laundry merupakan salah satu UMKM yang menghadapi kendala dalam membangun brand awareness, akibat belum tersedianya konten promosi di media sosial serta strategi pemasaran yang belum optimal. Tugas akhir ini bertujuan untuk meningkatkan brand awareness melalui pembuatan video iklan komersial yang ditayangkan di platform Instagram. Metode pelaksanaan dilakukan melalui tiga tahapan, yaitu: praproduksi, yang mencakup pembuatan brieft client, story board,penentuan karakter,aspek rasio dan tipografi; produksi, yang melibatkan proses pengambilan gambar dan penyuntingan video berdurasi 1 menit 16 detik menggunakan aplikasi CapCut; serta pascaproduksi, yang terdiri dari pengunggahan video ke media sosial dan pengamatan terhadap jangkauan serta interaksi dari penonton dengan pengikuran insight. Hasil tugas akhir pembuatan video iklan komersial yang telah dipublikasikan di instagram @ryhari.laundry,msr dari hasil insight sebanyak 187 akun dijangkau dengan rincian 71,1% dari pengikut dan 28,9% yang bukan pengikut. Selain itu, video tersebut memperoleh 464 kali tayangan dan menghasilkan 33 like sebagai bentuk interaksi dari audiens.