STRATEGI PEMASARAN SABUN CUCI PIRING KULIT KAKAO MELALUI IKLAN AUDIO VISUAL DI INSTAGRAM SEBAGAI MEDIA PROMOSI

The Massewwa business group that produces organic products in the form of Cocoa
shell dishwashing soap does not conduct digital marketing during its production,
which results in its target market being very limited due to. The purpose of this final
assignment is to produce an attractive audio-visual advertisement, which can provide
education and can expand the target market so that it has an impact on increasing
product sales. The author uses the implementation method, namely pre-production,
which is the activity of conducting direct observations at the production location,
looking for references related to audio-visual advertisements, making scripts and
storyboards for cocoa shell dishwashing soap. Then, production is the stage of
making audio-visual advertisements. Finally, post-production is the stage of
publishing audio-visual advertisements on social media. In the audio-visual
advertisement for Cocoa shell dishwashing soap, it highlights the basic ingredients
and advantages of the product. The results of making audio-visual advertisements for
cocoa shell dishwashing soap are made in MP4 format, 4K resolution and a video file
size of around 130MB. Audio visual advertisements for dishwashing soap can be used
as a marketing strategy and promotional media on Instagram which has a positive
impact on sales of organic cocoa shell dishwashing soap products.

Kelompok usaha Massewwa yang memproduksi produk organik berupa sabun cuci
piring kulit Kakao tidak melakukan pemasaran digital selama produksinya, yang
mengakibatkan target pasarnya sangatlah terbatas disebabkan.Tujuan dari pengerjaan
tugas akhir ini ialah menghasilkan iklan audio visual yang menarik, dapat
memberikan edukasi dan dapat memperluas target pasar sehingga memberikan
dampak pada peningkatan penjualan produk. Penulis melakukan metode pelaksanaan
yaitu praproduksi ialah kegiatan melakukan pengamatan langsung ke lokasi produksi,
mencari referensi terkait iklan audio visual, pembuatan naskah dan storyboard sabun
cuci piring kulit kakao. Kemudian, produksi ialah tahapan pembuatan iklan audio
visual. Terakhir, pascaproduksi adalah tahapan publikasi iklan audio visual di sosial
media. Dalam iklan audio visual sabun cuci piring kulit Kakao, menonjolkan bahan
dasar dan keunggulan dari produk tersebut. Hasil dari pembuatan iklan audio visual
sabun cuci piring kulit kakao dibuat dengan format MP4, resolusi 4K dan ukuran file
video berkisar 130MB. Iklan audio visual sabun cuci piring dapat dijadikan sebagai
strategi pemasaran dan media promosi di Instagram yang berdampak positif pada
penjualan produk organik sabun cuci piring kulit kakao.