PERANCANGAN GRAFIS NOVEL GADIS KECIL AYAH DAN MEDIA PROMOSI BERBASIS CETAK

This final project discusses the Graphic Design of the Novel Gadis Kecil Ayah and
Print-based Promotional Media. This novel raises the issue of fatherlessness or loss
of the role of a father, which is visualized through character illustrations, burgundy colors, and emotional typography. The design process includes pre-production, production, and post-production stages with a visual communication design approach that combines aspects of visual beauty, emotion, and storyline. The design
results show that the design is able to represent the contents of the story emotionally with strong and consistent visual characters. The visual elements successfully depict the melancholic atmosphere and alienation of the main character. The cover design and print promotional media successfully form a visual identity that is in line with
the theme of the novel and supports the promotional strategy effectively. This design is expected to provide a positive contribution in the field of story-based graphic design.

Tugas akhir ini membahas Perancangan Grafis Novel Gadis Kecil Ayah dan Media
Promosi berbasis Cetak, Novel ini mengangkat isu fatherless atau kehilangan peran ayah, yang divisualisasikan melalui ilustrasi tokoh, warna burgundy, dan tipografi bernuansa emosional. Proses perancangan meliputi tahap praproduksi, produksi, dan pascaproduksi dengan pendekatan desain komunikasi visual yang memadukan aspek keindahan visual, emosi, dan alur cerita. Hasil perancangan menunjukkan bahwa desain mampu merepresentasikan isi cerita secara emosional dengan karakter visual
yang kuat dan konsisten. Elemen visual berhasil menggambarkan suasana
melankolis dan keterasingan tokoh utama. Desain sampul dan media promosi cetak
ini berhasil membentuk identitas visual yang selaras dengan tema novel serta
mendukung strategi promosi secara efektif. Perancangan ini diharapkan dapat
memberikan kontribusi positif dalam bidang desain grafis berbasis cerita.