ANALISIS HUBUNGAN ANTARA ROOM OCCUPANCY DAN ROOM REVENUE DI HOTEL FOUR SEASONS JAKARTA

ABSTRAK
Room Occupancy Percentage (ROP) at the Four Seasons Hotel Jakarta
experienced fluctuations in the same month repeatedly during 2022-2023, this
fluctuation problem affects the relationship between ROP and Room Revenue and
the hotel's strategy in increasing ROP and Room Revenue every year constantly at
the Four Seasons Hotel Jakarta. The purpose of this study is to determine what
factors influence the decline in ROP, the relationship between ROP and Room
Revenue, knowing the strategic way of Hotel Four Season Jakarta in dealing with
the problem of decreasing hotel revenue every year. The method used is descriptive
qualitative and data collection using interview techniques, observation and
literature study. The results of the research obtained are that there are several factors
that affect ROP fluctuations and there is a relationship between ROP and Room
Revenue, however, this relationship is not always linear because there will be other
factors that influence it and there are strategies carried out by the hotel in keeping
ROP and Revenue constant every year.
Keywords: Room Occupancy Percentage (ROP), average room rate (ARR),
Room Revenue, Yield management, Hotel KPI.
Room Occupancy Percentage (ROP) di Hotel Four Seasons Jakarta
mengalami fluktuasi dibulan yang sama secara berulang selama Tahun 2022–2023,
Permasalahan fluktuasi ini mempengaruhi hubungan ROP dengan Room Revenue
serta strategi hotel dalam meningkatkan ROP dan Room Revenue di setiap
tahunnya secara konstan di Hotel Four Seasons Jakarta. Tujuan dalam penelitian ini
untuk mengetahui faktor apa saja yang mempengaruhi penurunan ROP, Hubungan
ROP terhadapat Room Revenue., mengetahui cara strategis Hotel Four Season
Jakarta dalam menghadapi masalah penurunan pendapatan hotel disetiap tahunnya.
Metode yang di gunakan adalah deskriptif kualitatif dan pengumpulan data dengan
teknik wawancara, observasi serta studi kepustakaan. Hasil penelitian yang di
peroleh adalah adanya beberapa faktor yang mempengaruhi fluktuasi ROP dan
terdapat hubungan antara ROP dan Room Revenue namun, hubungan ini tidak
selalu linear karena akan ada faktor lain yang mempengaruh serta dan adanya
strategi yang dilakukan hotel dalam menjaga ROP dan Revenue tetap konstan
disetiap tahunnya
Kata kunci: Room Occupancy Percentage ( ROP), average room rate (ARR),
Room Revenue, Yield management, KPI Hotel.