PERANCANGAN CONCEPT ART ENVIRONMENT DALAM FILM PENDEK ANIMASI 3D "SARAS" SEBAGAI PENGGAMBARAN PRASARANA RAMAH DISABILITAS TUNARUNGU

This research designs an environment concept art for the 3D animated short film “Saras” as educational media emphasizing the importance of inclusive infrastructure for the hearing impaired. Using Gustami’s creative method (exploration, design, realization) and a descriptive qualitative approach, the author created a semi-realistic visual setting based on observations and questionnaires involving individuals with hearing disabilities. The result shows that visual representation through concept art effectively reinforces the film’s message in raising public awareness about accessible facilities that support communication. “Saras” received positive audience responses and proved to be an effective medium for promoting inclusivity.

Keywords: concept art, 3D animation, deafness, disability, inclusivity, educational media

Penelitian ini merancang concept art environment untuk film pendek animasi 3D “Saras” sebagai media edukatif yang menyoroti pentingnya infrastruktur inklusif bagi penyandang tunarungu. Menggunakan metode penciptaan Gustami (eksplorasi, perancangan, perwujudan) dan pendekatan kualitatif deskriptif, penulis merancang latar semi-realistis berdasarkan observasi dan kuesioner terhadap penyandang tunarungu. Hasil menunjukkan bahwa representasi visual dalam concept art efektif memperkuat pesan film dalam meningkatkan kesadaran publik tentang fasilitas yang mendukung komunikasi. Film “Saras” mendapat respons positif dan terbukti efektif menyampaikan nilai-nilai inklusivitas.

Kata kunci: concept art, animasi 3D, tunarungu, disabilitas, inklusivitas, media edukasi