PENGEMBANGAN MOTIF BELIMBING DENGAN TEKNIK DIGITAL PRINTING UNTUK BUSANA MODEST READY TO WEAR PADA BRAND MY3SYA

The fashion industry in Indonesia continues to grow rapidly, especially with the increasing appreciation for lokal content (Bekraf, 2018). This research aims to develop the Belimbing motif as a visual identity for the Modest Ready To Wear brand MY3SYA. This motif was chosen because Belimbing is an icon of the city of Depok that symbolizes prosperity (Dipa, 2023). The research methods used include observation, interviews, and design analysis. The digital printing technique is applied due to its efficiency and flexibility in producing patterned fabrics. MY3SYA, as a research partner, requires a distinctive motif identity to excel in the fashion industry. The results of this research are expected to strengthen the identity of the MY3SYA brand, enhance competitiveness, and provide references for motif
development in the culture-based Modest Ready To Wear fashion industry.
Keywords: Starfruit Motif, Digital Printing, Modest Ready To Wear, Brand Identity, MY3SYA.

Industri busana di Indonesia terus berkembang pesat, terutama dengan meningkatnya apresiasi terhadap konten lokal (Bekraf, 2018). Penulisan ini bertujuan untuk mengembangkan motif Belimbing sebagai identitas visual pada brand Modest Ready To Wear MY3SYA. Motif ini dipilih karena Belimbing
merupakan ikon Kota Depok yang melambangkan kemakmuran (Dipa, 2023). Metode penulisan yang digunakan meliputi observasi, wawancara, dan analisis desain. Teknik digital printing diterapkan karena efisiensi dan fleksibilitasnya
dalam produksi kain bermotif. MY3SYA, sebagai mitra penulisan, memerlukan identitas motif khas agar lebih unggul di industri fashion. Hasil penulisan ini diharapkan dapat memperkuat identitas brand MY3SYA, meningkatkan daya saing,
serta memberikan referensi bagi pengembangan motif dalam industri fashion Modest Ready To Wear berbasis budaya.
Kata Kunci: Motif Belimbing, Digital Printing, Modest Ready To Wear, Identitas Brand, MY3SYA.