Analisa Pengaruh Proses Digital Proof terhadap Kualitas Cetakan pada Kemasan Produk Pocky Chocolate

ABSTRACT

The digital proofing process plays an important role in ensuring the quality of the print before mass production. This study aims to analyze the effect of the digital proof process on the quality of the Pocky Chocolate product packaging print. The study used a quantitative approach with observation techniques, questionnaires, and descriptive statistical analysis and Pearson correlation. The results showed that digital proof was able to improve color accuracy (∆E < 3), maintain visual acuity, and minimize printing errors. In addition, a significant relationship was found between the quality of digital proof and the quality of the final print. These findings recommend digital proof as a standard procedure in the prepress process of the packaging industry.

Keywords: digital proof, print quality, product packaging, color accuracy, prepress

ABSTRAK

Proses digital proofing berperan penting dalam memastikan kualitas cetakan sebelum produksi massal. Penelitian ini bertujuan untuk menganalisis pengaruh proses digital proof terhadap kualitas cetakan kemasan produk Pocky Chocolate. Penelitian menggunakan pendekatan kuantitatif dengan teknik observasi, kuesioner, serta analisis statistik deskriptif dan korelasi Pearson. Hasil menunjukkan bahwa digital proof mampu meningkatkan akurasi warna (∆E < 3), mempertahankan ketajaman visual, dan meminimalkan kesalahan cetak. Selain itu, ditemukan hubungan yang signifikan antara kualitas digital proof dan mutu cetakan akhir. Temuan ini merekomendasikan digital proof sebagai prosedur standar dalam proses prepress industri kemasan.

Kata kunci: digital proof, kualitas cetakan, kemasan produk, akurasi warna, prepress