Fitriana, Maulida (2025) PEMBUATAN DESAIN POSTER FLASH SALE BRAND BERSERI SEBAGAI MEDIA PROMOSI DI EVENT MUFFEST (MUSLIM FASHION FESTIVAL) 2025. Diploma thesis, Politeknik Negeri Media Kreatif Jakarta.
![[thumbnail of Laporan tugas akhir]](https://repository.polimedia.ac.id/style/images/fileicons/text.png "Laporan tugas akhir")
Text (Laporan tugas akhir)
Maulida Fitriana_21330051_periklanan__removed.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (368kB)
Abstract
Perusahaan Berseri merupakan Perusahaan yang bergerak dibidang fashion yang belum memiliki media promosi visual yang efektif untuk menarik perhatian pengunjung. Masalah dalam penulisan tugas akhir ini perlunya pembuatan desain poster flash sale. Tujuan penulisan ini adalah dapat membuat desain poster flash sale untuk acara Muffest (Muslim Fashion Festival) 2025. Menggunakan metode observasi, wawancara, studi pustaka, dan kuesioner, dengan pendekatan teori AIDA (Attention, Interest, Desire, Action) dan analisis STP (Segmenting, Targeting, Positioning). Hasil menunjukkan bahwa desain poster sebagai media promosi dengan elemen visual modern, warna kontras, tipografi yang jelas, mampu menarik minat pengunjung dan mendukung pencapaian target promosi, dibuktikan melalui kuesioner yang diisi oleh 60 responden dan data yang menunjukkan sebanyak 358 orang mengunjung stan karena tertarik dengan poster flash sale. Kesimpulannya, desain poster flash sale sebagai media promosi berhasil meningkatkan jumlah pengunjung di stan Berseri.
Kata Kunci: Desain Poster, Flash Sale, Muffest 2025.
Berseri Company is a company engaged in fashion that does not yet have an effective visual promotion medium to attract visitors' attention. This problem in writing the final task requires the creation of a flash sale poster design. The purpose of this writing is to be able to create a flash sale poster design for the 2025 Muffest (Muslim Fashion Festival) event. Using observation methods, interviews, library studies, and questionnaires, approaches to AIDA theory (Attention, Interest, Desire, Action) and STP analysis (Segmenting, Targeting and Positioning). The results showed that poster design as a promotional medium with modern visual elements, contrasting colors, clear typography, was able to attract visitors and support the achievement of promotional targets. was proven through a questionnaire filled by 60 respondents and data showing as many as 358 people visiting the booth because they were interested in flash sales posters. In conclusion, the design of flash sales posters as a promotional medium succeeded in increasing the number of visitors at the Seriang booth.
Keywords: Poster Design, Flash Sale, Muffest 2025.
| Item Type: | Thesis (Diploma) |
|---|---|
| Additional Information: | 1. Dr. Atiek Rohmiyati, M.Pd., sebagai Dosen Pembimbing I 2. M.Nur, S.KOM, MM., sebagai Dosen Pembimbing ll |
| Uncontrolled Keywords: | Desain Poster, Flash Sale, Muffest 2025 |
| Subjects: | 600 – Teknologi (Ilmu Terapan) > 650 Manajemen dan hubungan masyarakat > 659 Periklanan dan hubungan masyarakat |
| Divisions: | Jurusan Penerbitan > Program Studi Periklanan |
| Depositing User: | Maulida Fitriana |
| Date Deposited: | 25 Sep 2025 08:23 |
| Last Modified: | 25 Sep 2025 08:23 |
| URI: | https://repository.polimedia.ac.id/id/eprint/2879 |
Actions (login required)
- View Item