PERANCANGAN COMPANY PROFILE BERBASIS MOTION GRAPHIC UNTUK PUSAT PENGABDIAN MASYARAKAT DEPARTEMEN TEKNIK MESIN FAKULTAS TEKNIK UNIVERSITAS INDONESIA

The development of digital media demands more engaging and communicative methods of information delivery, including in presenting the profile of institutions or service units. The Center for Community Service (P2M) under the Department of Mechanical Engineering, Faculty of Engineering, Universitas Indonesia (DTM FTUI), requires a company profile that professionally showcases its identity, services, and achievements. This final project aims to design a motion graphic–based company profile as a visual solution that is dynamic, informative, and easy to understand. The design process consists of three main stages: pre-production (research, mind mapping, scriptwriting, storyboard, and visual design), production (voice-over recording, animation using Adobe After Effects, and audio processing with DaVinci Resolve), and post-production (editing, evaluation, rendering, and the development of supporting media). The final output is a 2-minute-and-15-second video, supported by five additional media: a poster, brochure, X-banner, business card, and sticker. This work is expected to serve as an effective and representative promotional medium for P2M DTM FTUI in introducing its profile and services in a professional, visual, and engaging way.
Keywords: Motion Graphic, Company Profile, P2M DTM FTUI

Perkembangan media digital menuntut penyampaian informasi yang lebih menarik dan komunikatif, termasuk dalam penyajian profil lembaga atau unit layanan. Pusat Pengabdian Masyarakat (P2M) Departemen Teknik Mesin Fakultas Teknik Universitas Indonesia (DTM FTUI) membutuhkan media company profile yang mampu menampilkan identitas, layanan, dan pencapaian secara profesional. Tugas Akhir ini bertujuan merancang media company profile berbasis motion graphic sebagai solusi visual yang dinamis, informatif, dan mudah dipahami. Proses perancangan meliputi tiga tahap utama, yaitu praproduksi (riset, mind mapping, penulisan naskah, storyboard, dan desain visual), produksi (rekaman narasi, animasi menggunakan Adobe After Effects, serta pengolahan audio dengan DaVinci Resolve), dan pascaproduksi (penyuntingan, evaluasi, render, serta pembuatan media pendukung). Hasil akhir berupa video berdurasi 2 menit 15 detik, dilengkapi lima media pendukung berupa poster, brosur, X-banner, kartu nama, dan stiker. Karya ini diharapkan dapat menjadi media promosi yang efektif dan representatif bagi P2M DTM FTUI dalam memperkenalkan profil serta layanannya secara visual, profesional, dan menarik.
Kata Kunci: Motion Graphic, Company Profile, P2M DTM FTUI