Upcycle Kebaya dengan Teknik Embellishment di Brand Amira Mukti

Kebaya as traditional Indonesian garment, has regained popularity among younger
generations due to the influence of digital platforms and social media. However, in
the kebaya rental industry such as Amira Mukti, many unused kebayas have become
textile waste. This study aims to apply the upcycling concept and 3D applique
embellishment technique to redesign old kebayas into fashion pieces that remain
culturally rooted yet relevant to modern trends. This research uses a qualitative
method with a design thinking approach from the Hasso Plattner Institute,
consisting of five stages: empathize, define, ideate, prototype, and test. The theories
used include upcycling theory, which emphasizes increasing the value of old
garments through creative reuse, and embellishment theory, which enhances visual
appeal using decorative techniques. Data collection was conducted through
interviews, observations, questionnaires, and benchmarking. The final result
consists of four redesigned kebayas made with embellishment 3D applique using
fabric scraps and sequin waste. The technique helped cover damaged areas,
reduced the need for new materials, and enhanced aesthetics. Feedback from users
and experts confirmed the designs were visually attractive and aligned with
sustainable fashion values. This study shows that upcycling with 3D embellishment
is an effective and innovative solution in fashion rental businesses.
Keywords: 3d Applique, Design Thinking,Embellishment, Kebaya, Upcycling.

Kebaya sebagai busana tradisional Indonesia kembali diminati generasi muda
berkat pengaruh media sosial dan platform digital. Namun, dalam industri
penyewaan kebaya seperti Amira Mukti, banyak kebaya lama yang tidak terpakai
dan berpotensi menjadi limbah tekstil. Penelitian ini bertujuan menerapkan konsep
upcycling dan teknik embellishment 3D applique untuk merancang ulang kebaya
lama agar tetap bernilai budaya dan sesuai tren masa kini. Teori yang digunakan
mencakup teori upcycling, yang menekankan peningkatan nilai guna busana bekas
secara kreatif, serta teori embellishment, yang berfokus pada penambahan daya
tarik visual melalui teknik hias. Penelitian menggunakan metode kualitatif dengan
pendekatan design thinking dari Hasso Plattner Institute melalui lima tahap:
empathize, define, ideate, prototype, dan test. Data diperoleh dari wawancara,
observasi, kuesioner, dan benchmarking. Hasil akhir berupa empat desain kebaya
baru menggunakan teknik embellishment 3D applique dari limbah kain dan payet.
Teknik ini mampu menutupi bagian rusak, mengurangi penggunaan bahan baru,
dan meningkatkan estetika. Umpan balik pengguna dan ahli menunjukkan desain
yang menarik serta mendukung prinsip fashion ramah lingkungan. Penelitian ini
membuktikan bahwa upcycling dengan teknik embellishment adalah solusi inovatif
yang efektif bagi industri penyewaan busana.
Kata Kunci: 3d Applique, Design Thinking, Embellishment, Kebaya, Upcycling