Pembuatan Konten Video Informatif Untuk Meningkatkan Engagement Youtube Pantaucom

Pantaucom, sebuah portal berita digital Indonesia, mengalami kenaikan subscriber dan jumlah penayangan YouTube yang signifikan, tetapi masih dihadapkan pada tantangan dalam hal kuantitas unggahan video. Penerapan strategi AISAS (Attention, Interest, Search, Action, Share) dan STP (Segmentation, Targeting, Positioning) yang dipadukan dengan optimalisasi elemen visual termasuk motion graphics, color grading, dan adaptasi lintas‐platform. Telah terbukti meningkatkan engagement rate serta mempertegas posisi Pantaucom sebagai sumber informasi tepercaya. Meskipun periode Januari–Februari 2025 menorehkan kinerja impresif, impressions naik 178.2% dan views naik 39.9% dibanding periode sebelumnya, serta click-through rate (CTR) menembus 9.9% pada Maret–Juni 2025 performa mengalami penurunan impressions turun 29.3%, views turun 31.5%, dan CTR merosot ke 6.8%. Temuan ini menegaskan perlunya strategi kuantitas unggahan, diversifikasi format short-form video, dan tata kelola konten berbasis data demi keberlanjutan pertumbuhan channel Pantaucom.

Pantaucom, an Indonesian digital news portal, has seen a significant increase in subscribers and YouTube views, but still faces challenges in terms of video upload quantity. The implementation of the AISAS (Attention, Interest, Search, Action, Share) and STP (Segmentation, Targeting, Positioning) strategies, combined with optimization of visual elements including motion graphics, color grading, and cross-platform adaptation. This has proven to increase engagement rates and reinforce Pantaucom's position as a trusted information source. Despite an impressive performance in January–February 2025, with impressions up 178.2% and views up 39.9% compared to the previous period, and a click-through rate (CTR) reaching 9.9% in March –June 2025, performance declined with impressions dropping by 29.3%, views decreasing by 31.5%, and CTR falling to 6.8%. These findings underscore the need for a strategy focused on the quantity of posts, diversification of short-form video formats, and data-driven content management to ensure the sustained growth of the Pantaucom channel.