PENGEMBANGAN “GIM EDUKASI MENGAJAR” 2D SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN MINAT PADA PROGRAM STUDI TEKNOLOGI PERMAINAN

ABSTRAK
Penelitian ini mengembangkan game edukasi 2D sebagai media promosi interaktif untuk meningkatkan minat pada Program Studi Teknologi Permainan. Game ini dilengkapi fitur eksplorasi, dialog, dan tantangan tentang Game Development, dengan visual flat design dan sentuhan budaya Indonesia. Proses pengembangan menggunakan Adobe Illustrator untuk aset visual dan Adobe After Effect untuk motion graphics, didukung Trello sebagai alat manajemen proyek.
Evaluasi efektivitas game dilakukan melalui kuesioner pre-test dan post-test yang disebarkan kepada siswa SMKN 14 Jakarta, serta diuji validitasnya menggunakan uji-t berpasangan. Hasil uji-t berpasangan menunjukkan peningkatan yang signifikan secara statistik pada persepsi dan pemahaman siswa mengenai pengembangan game dan peluang karier di industri kreatif digital (p<0.05), dengan rata-rata skor post-test (4.122) lebih tinggi daripada pre-test (3.527). Peningkatan paling substansial terlihat pada pemahaman proses kreatif dalam pembuatan game (perbedaan rata-rata = 0.90) dan pengakuan game sebagai profesi yang layak (perbedaan rata-rata = 0.83). Game ini terbukti mampu menjembatani kesenjangan pengetahuan dan menarik minat siswa, menunjukkan potensi yang kuat sebagai media promosi interaktif. Penelitian ini merekomendasikan integrasi game sebagai media promosi utama dan pengembangan lebih lanjut yang berorientasi pada karier untuk meningkatkan minat siswa terhadap program studi.
Kata Kunci: Game Development, Game Edukasi, Media Promosi, Teknologi Permainan

ABSTRACT
This research focuses on the development and evaluation of a 2D educational game titled "GIM EDUKASI MENGAJAR" (Teaching Educational Game) as an interactive promotional medium for the Game Technology Study Program at Politeknik Negeri Media Kreatif (Polimedia). The background for this research stems from the limited public understanding of the importance of game technology and its career potential. The game development methodology employed a structured Game Development Life Cycle (GDLC) approach, encompassing initiation, pre-production, production, testing, beta, and release phases.
The effectiveness of the game was evaluated through pre-test and post-test questionnaires administered to students of SMKN 14 Jakarta, and its validity was tested using a paired t-test. The t-test results showed a statistically significant increase in students' perception and understanding of game development and career opportunities in the digital creative industry (p<0.05 for all questions). The average post-test score increased to 4.122 from 3.527 in the pre-test, with the most substantial improvements observed in understanding the creative process of game making (average difference = 0.90) and recognizing games as a viable profession (average difference = 0.83). However, an audio bug in the second cutscene was identified during internal testing, requiring remediation. The "GIM EDUKASI MENGAJAR" game proved effective in enhancing understanding and attracting student interest, affirming its strong potential as an innovative interactive promotional medium. This research recommends that Politeknik Negeri Media Kreatif Jakarta integrate this game as a primary promotional medium and consider further career-oriented development to foster student interest in the study program.
Key Word: Game Development, Game Education, Promotion Media, Game Technology