PERANCANGAN KAMPANYE #NUTEBARKANKEBAIKAN NUGREEN TEATAHUN 2020

In this final task forming, writer proposed “ 2020 NU Green Tea’s
#NUSpreadKindness Campaign Design” as a title of writer final task. Currently, NU
Green Tea has known as popular brand. NU Green Tea has became a pioneer in
Ready To Drink industry. In this pandemic, NU Green Tea has a new role, to
increase consumer’s empathy.
In this forming, writer using research method and retrieving data from many
sources. Based on data that writer received, writer proposed to make concatenation
of NU Green Tea Campaign Design in 2020. In this campaign, that bring theme
#NUSpreadKindness, writer expect that Green Tea RTD increase in consumer
purchasing. And be expected Nu Green Tea still be the first that Simple and Modern
that can fully the Ready To Drink Tea to wide community.
Keywords: Campaign, Nu Green Tea, Covid-19, Ready to Drink
Padapenyusunantugasakhirinipenulismengajukanjudul
“PerancanganKampanye #NuTebarkanKebaikan Nu Green Tea padatahun 2020”,
saatini Nu Green Tea sudahbanyak di ketahuiolehbanyakmasyarakat. Nu Green Tea
telahmenjadiminuman Green Tea pertamadalampembelianminuman RDT (Ready To
Drink), dimasapademi Covid-19 sepertisekarangini, Nu Green Tea
memilikitugasbaruuntukmembangunempatikonsumen di masasulit Covid-19.
Adapundalampenyusunantugasakhirinipenulis,
menggunakanmetodepenelitiandanmengambil data
darisumberbacaandariartikelberitaserta data lain yang mendukung, berdasarkan data
yang di
perolehpenulismengajukanrangkaianaktivitasperancangankampanyedengantema
#NuTebarkanKebaikanselamaperiodetahun 2020. Kampanyeinibertujuan agar
minumanGreen Tea RTDmengalamikenaikanpembeliankonsumen. Diharapkan Nu
Green Tea tetap menjadi pilihan teh kemasan pertama
yangselaludigunakanuntukmemenuhikebutuhan minuman teh yang Peraktis
danModern.
Kata Kunci: Kampanye, Nu Green Tea, Covid-19, Ready To Drink