Business Model Canvas sebagai Analisa Pengembangan Layanan dan Program Agroeduwisata Bloom & Bond Travel

This research aims to analyze and formulate the development of services and
agroedutourism programs at Bloom & Bond Travel using the Business Model Canvas
(BMC) approach. Bloom & Bond Travel is a travel agency that promotes a wellnessbased agroedutourism concept rooted in local experiences. The study employs a
qualitative descriptive method, with data collected through field observations, interviews
with business practitioners, tourists, and tourism academics, as well as literature review.
The analysis compares the nine elements of the pre-trip and post-trip BMC models,
supported by a SWOT analysis and strategy formulation using the TOWS matrix. The
results indicate that Bloom & Bond holds significant potential in offering tourism
programs that integrate educational value, involvement of local residents, and naturebased experiences. However, several adjustments were needed during program
implementation, such as modifying activities due to limited natural resources and
logistical challenges. The development strategy focuses on strengthening customer
relationships, optimizing digital marketing channels, and restructuring the final BMC
to better reflect real field conditions. Through this approach, Bloom & Bond Travel is
expected to strengthen its business model sustainably and remain competitive in the
growing agroedutourism market.

Penelitian ini bertujuan untuk menganalisis dan merumuskan pengembangan layanan
dan program agroeduwisata pada Bloom & Bond Travel melalui pendekatan Business
Model Canvas (BMC). Bloom & Bond Travel merupakan agen perjalanan wisata yang
mengusung konsep agroeduwisata berbasis wellness dan pengalaman lokal. Penelitian
ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa
observasi lapangan, wawancara dengan pelaku bisnis, wisatawan, dan akademisi, serta
studi literatur. Analisis dilakukan dengan membandingkan sembilan elemen BMC
pra-perjalanan dan pasca-perjalanan, serta memperkuat melalui analisis SWOT dan
perumusan strategi menggunakan pendekatan TOWS. Hasil penelitian menunjukkan
bahwa Bloom & Bond memiliki potensi besar dalam mengembangkan program wisata
yang menggabungkan nilai edukatif, keterlibatan masyarakat lokal, dan pengalaman
berbasis alam. Namun, terdapat beberapa penyesuaian dalam pelaksanaan program,
seperti modifikasi aktivitas karena keterbatasan bahan alam dan kebutuhan logistik.
Strategi pengembangan difokuskan pada peningkatan relasi pelanggan, optimalisasi
kanal promosi digital, dan penyusunan BMC final yang lebih relevan dengan kondisi di
lapangan. Dengan pendekatan ini, Bloom & Bond Travel diharapkan mampu
memperkuat model bisnisnya secara berkelanjutan dan bersaing di pasar agroeduwisata
yang semakin kompetitif.