PENGEMBANGAN BUSANA READY TO WEAR MENGGUNAKAN RECYCLE FABRIC DENGAN TEKNIK SHIBORI MIX RUST DYEING PADA BRAND LEKAT

Zainuddin, Zainuddin and Muniroh, Muniroh and Firyal, Hana and Hidayati, Nurul (2025) PENGEMBANGAN BUSANA READY TO WEAR MENGGUNAKAN RECYCLE FABRIC DENGAN TEKNIK SHIBORI MIX RUST DYEING PADA BRAND LEKAT. Diploma thesis, Politeknik Negeri Media Kreatif.

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Abstract

The development of sustainable fashion in Indonesia is growing rapidly, with many local brands adopting eco-friendly principles. One consistent brand is Lekat, which uses traditional woven fabrics. However, changing consumer preferences require adaptation, especially with the discovery of recycled fabric as an alternative to plain weave. This research aims to improve the quality of recycled fabric and design ready-to-wear clothing that appeals to young people aged 26–35. Researchers used the quantitative Design Thinking approach from the Hasso Plattner Institute-Stanford, which consists of five stages: Empathize, Define, Ideate, Prototype, and Test. The results of the exploration of the shibori mix rust dyeing technique showed that the combination can enhance the aesthetic value and visual appeal of the product. The unique and trendy designs based on recycled fabric have successfully attracted the interest of the youth market, while strengthening Lekat's brand identity as a pioneer in sustainable fashion. Design innovation and improving fabric quality are strategic solutions to support business sustainability without abandoning cultural roots and environmentally friendly values.
Keywords: Recycle Fabric, Shibori, Rust Dyeing.

Perkembangan sustainable fashion di Indonesia semakin pesat, dengan banyak brand lokal mengadopsi prinsip ramah lingkungan. Salah satu brand yang konsisten adalah Lekat, yang menggunakan kain tenun tradisional. Namun, perubahan preferensi konsumen mengharuskan adaptasi, terutama dengan ditemukan tenun recycle fabric sebagai alternatif tenun polos. Penelitian ini bertujuan untuk meningkatkan kualitas tenun recycle fabric serta merancang busana ready to wear yang menarik bagi kaum muda usia 26–35 tahun. Peneliti menggunakan metode kualitatif dengan pendekatan Design Thinking dari Hasso Plattner Institute-Stanford yang terdiri dari lima tahap: Empathize, Define, Ideate, Prototype, dan Test. Hasil eksplorasi teknik shibori mix rust dyeing menunjukkan bahwa kombinasi tersebut mampu meningkatkan nilai estetika dan daya tarik visual produk. Desain yang unik dan trendi berbasis tenun recycle fabric berhasil menarik minat pasar muda, sekaligus memperkuat identitas brand Lekat sebagai pelopor fashion berkelanjutan. Inovasi desain dan peningkatan kualitas kain menjadi solusi strategis untuk mendukung keberlanjutan bisnis tanpa meninggalkan akar budaya dan nilai ramah lingkungan.
Kata kunci : Recycle Fabric, Shibori, Rust Dyeing.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Keywords: Recycle Fabric, Shibori, Rust Dyeing. Kata kunci : Recycle Fabric, Shibori, Rust Dyeing.
Subjects: 700 - Seni dan Rekreasi > 740 Seni grafis dan seni dekoratif > 746 Seni tekstil
Divisions: Jurusan Desain > Program Studi Desain Mode
Depositing User: Nurul Hidayati
Date Deposited: 30 Sep 2025 03:30
Last Modified: 30 Sep 2025 03:30
URI: https://repository.polimedia.ac.id/id/eprint/3404

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