PERAN PRODUSER DALAM PEMBUATAN PROGRAM TELEVISI TALK SHOW TAPPING “3SHOWDARA”

Laporan ini membahas tugas seorang produser dalam membuat acara Talk Show televisi
"3Showdara", dengan latar belakang peralihan Indonesia ke siaran digital dan
kebutuhan konten menarik bagi Generasi Z. Penelitian menggunakan metode kualitatif
seperti studi literatur, survei, dan observasi langsung, membagi proses produksi menjadi
tahap pra-produksi, produksi, dan pasca-produksi. Hasil penelitian menunjukkan peran
krusial produser dalam pengembangan konsep, penganggaran, manajemen tim,
pengawasan syuting, dan editing. Kesimpulannya, produser sangat penting dalam
memastikan kualitas dan efektivitas komunikasi acara dengan penonton target. Saran
yang diberikan meliputi peningkatan keterampilan manajemen waktu produser,
pembaruan literatur tentang program TV di kampus, dan pemberian waktu lebih banyak
bagi mahasiswa untuk menyelesaikan tugas akhir.

This report examines the role of a producer in creating the television talk show
"3Showdara," set against the backdrop of Indonesia's transition to digital broadcasting
and the need for engaging content for Generation Z. The research employs qualitative
methods, including literature review, surveys, and direct observation, dividing the
production process into pre-production, production, and post-production phases.
Findings highlight the producer's crucial responsibilities in concept development,
budgeting, team management, shooting supervision, and editing oversight. The study
concludes that the producer plays a vital role in ensuring high-quality content and
effective communication with the target audience. Recommendations include improving
producers' time management skills, updating literature on TV programs in academic
institutions, and allowing students more time to complete their final projects.