PEMBUATAN VIDEO PROMOSI DALAM UPAYA MENDUKUNG PENGEMBANGAN UMKM PERTANIAN PENJUALAN BIBIT KELAPA SAWIT DI KECAMATAN RANTO BAEK

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the regional economy, including in the agricultural sector, particularly in the sale of oil palm seedlings in Ranto Baek District. However, many MSMEs still rely solely on conventional promotional methods such as banners and word-of-mouth, limiting their market reach. This research aims to produce promotional media in the form of cinematic videos as a strategic solution to support MSME development. The research method consisted of three main stages: pre-production, production, and post- production. The pre-production stage included idea development, scriptwriting, storyboarding, and hardware and software selection. The production stage involved filming using a Sony A72 camera, a Viltrox 20mm lens, and a DJI Mini 4K drone at the oil palm nursery. The post-production stage included editing using Adobe Premiere Pro 2022, adding background music, narration, transitions, and color grading to create an engaging and informative video. The resulting promotional video, approximately 2 minutes long, was formatted in MP4 and completed in Full HD resolution. The video showcases the advantages of oil palm seeds in a cinematic way and is published on social media platforms such as Instagram, TikTok, and YouTube. This promotional video is expected to increase product appeal, expand market reach, and help MSMEs in Ranto Baek District navigate business competition in the digital era.

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung perekonomian daerah, termasuk pada sektor pertanian penjualan bibit kelapa sawit di Kecamatan Ranto Baek. Namun, masih banyak pelaku UMKM yang hanya mengandalkan metode promosi konvensional seperti spanduk dan promosi dari mulut ke mulut, sehingga jangkauan pasar terbatas. Penelitian ini bertujuan untuk menghasilkan media promosi berbentuk video sinematik sebagai solusi strategis dalam mendukung pengembangan UMKM. Metode penelitian dilakukan melalui tiga tahapan utama, yaitu pra-produksi, produksi, dan pasca-produksi. Tahap pra-produksi meliputi penyusunan ide, penulisan naskah, storyboard, serta pemilihan perangkat keras dan lunak. Tahap produksi dilakukan dengan pengambilan gambar menggunakan kamera Sony A72, lensa Viltrox 20mm, dan drone DJI Mini 4K di lokasi pembibitan sawit. Tahap pasca-produksi mencakup proses penyuntingan menggunakan Adobe Premiere Pro 2022 dengan penambahan backsound, narasi, transisi, dan color grading agar menghasilkan video yang menarik dan informatif. Hasil penelitian berupa video promosi berdurasi ±2 menit dengan format MP4 dan resolusi Full HD. Video tersebut menampilkan keunggulan bibit sawit secara sinematik dan dipublikasikan melalui media sosial seperti Instagram, TikTok, dan YouTube. Video promosi ini diharapkan mampu meningkatkan daya tarik produk, memperluas jangkauan pasar, dan membantu UMKM di Kecamatan Ranto Baek dalam menghadapi persaingan bisnis di era digital.