PERANCANGAN NASKAH DAN PROMOSI DIGITAL BUKU SELF IMPROVEMENT "ENOUGH AS YOU ARE"

Naskah self improvement berjudul “Enough as You are” dirancang sebagai sarana membantu meningkatkan rasa percaya diri melalui pendekatan yang sederhana dan dekat dengan kehidupan sehari-hari. Tugas akhir ini berfokus pada perancangan strategi promosi naskah dengan memanfaatkan platform Instagram. Permasalahan dalam tugas akhir ini adalah strategi promosi digital melalui platform Instagram yang kreatif dan efektif untuk membangun branding serta mengenalkan konten self improvement “Enough as You are”. Untuk mendukung penyelesaian masalah penulis menggunakan teori Bauran Promosi, Strategi Promosi, Media Sosial, dan Instagram dengan fitur-fiturnya. Dalam tugas akhir ini masalah diselesaikan dengan menggunakan metode studi pustaka dan observasi. Penulis melakukan studi pustaka untuk mencari referensi di Instagram dan observasi dilakukan dengan cara mengamati akun yang identik dengan judul tugas akhir ini. Hasil yang diperoleh berdasarkan data insight Instagram sampai tanggal 24 Juni 2026, akun @enoughasyouare.id telah memperoleh total 5.476 tayangan dari tiga konten Reels
yang diunggah, 356 interaksi, dan 101 pengikut baru selama periode promosi berlangsung. Hasil tersebut menunjukkan bahwa strategi promosi melalui Instagram mampu menjangkau target audiens utama, khususnya pada rentang usia
18-24 tahun.

The self improvement manuscript entitled "Enough as You are" is designed as a medium to help increase self confidence through a simple approach that is close to everyday life. This final project focuses on designing a promotional strategy for the manuscript by utilizing the Instagram platform. The problem in this final project is a digital promotion strategy through the Instagram platform that is creative and effective to build branding and introduce the self improvement content "Enough as You are". To support the problem solving, the author uses the theories of Promotion Mix, Promotion Strategy, Social Media, and Instagram along with its features. In this final project, the problem is solved using literature study and observation methods. The author conducts a literature study to find references on Instagram and observation is carried out by observing accounts that are identical to the title of this final project. The results obtained based on Instagram insight data up to June 24, 2026, the account @enoughasyouare.id has obtained a total of 5,476 views from three uploaded Reels content, 356 interactions, and 101 new followers during the promotion period. These results indicate that the promotion strategy through Instagram is able to reach the main target audience, especially in the age range of 18-24 years.