STRATEGI PENULIS NASKAH DALAM MENINGKATKAN MINAT ANAK TERHADAP PROGRAM EDUKASI SAINS “HAPPY SCIENCE”

The purpose of this report is to examine the scriptwriter’s strategy in increasing children's interest in science education programs through a television show titled Happy Science. The background of this research is based on the lack of educational programs that are both appealing and age-appropriate for children, as well as the low interest among children in watching educational content on television. The writer adopts an edutainment approach by combining educational and entertaining elements into a variety show format that features science experiments, songs, and animated characters. As a scriptwriter, the author applies a creative strategy, in using an animated character named Professor Bee to convey scientific information in a fun and engaging way. The methods used in the development of this project include observation, interviews, surveys, and literature studies. These methods allow the writer to tailor the program content to suit children’s preferences. The research results show that the edutainment approach effectively increases children's interest in educational content and stimulates their curiosity about natural phenomena. The authors concluded that the success of educational programs is greatly influenced by the synergy between the scriptwriter's creativity and an understanding of the target child audience.
Keywords: Scriptwriter, Edutainment, Variety Show, Creativity

Tujuan laporan ini untuk membahas strategi penulis naskah dalam meningkatkan minat anak terhadap program edukasi sains melalui tayangan televisi berjudul Happy Science. Latar belakang penelitian ini didasarkan pada minimnya tayangan edukasi anak yang menarik dan sesuai usia anak, serta rendahnya minat anak-anak dalam menyaksikan program edukatif di televisi. Penulis menggunakan pendekatan edukasi dan hiburan sehingga program ini dikembangkan dalam format variety show edutainment yang menggabungkan unsur pendidikan dan hiburan, seperti eksperimen sains, nyanyian, dan animasi karakter. Sebagai penulis naskah, penulis menerapkan strategi kreatif dalam penggunaan karakter animasi bernama Profesor Bee untuk menyampaikan informasi ilmiah dengan cara yang menyenangkan dan menarik. Metode yang digunakan dalam pengembangan proyek ini meliputi observasi, wawancara, survei, dan studi literatur. Metode-metode ini memungkinkan penulis untuk menyesuaikan konten program dengan preferensi anak-anak. Hasil penelitian menunjukkan bahwa pendekatan edutainment efektif meningkatkan minat anak terhadap konten edukasi dan merangsang rasa ingin tahu mereka tentang fenomena alam. Penulis menyimpulkan bahwa keberhasilan program edukasi sangat dipengaruhi oleh sinergi antara kreativitas penulis naskah dan pemahaman terhadap target audiens anak.
Kata Kunci: Penulis Naskah, Edutainment, Variety Show, Kreativitas